Category: PETRO+

PCI DSS 4.0 looms large  

Merchants need to immediately start understanding what additional budget they are planning to allocate to tackle the increased time and costs necessary to maintain PCI compliance. Even working to find and procure the services of an approved scanning vendor will take time and internal resources.

Convenience & Energy and the Growth of Subscription Services

Subscriptions are everywhere you look, including places where subscriptions haven’t traditionally been leveraged, such as fast-food chains and movie theaters. Convenience stores and energy retailers are no exception. There are many reasons for the growth of subscription services.

How should petroleum marketers plan remaining a relevant energy provider to consumers as drivers migrate to electric vehicles?  

The Federal government and myriad states continue to plow forward in setting new laws and providing consumer incentives to push the market towards a critical mass of electric vehicles.  For petroleum marketers, the change in how vehicles will “fuel” is a cause for transformation as well.  Do petroleum marketers want to maintain their relationships with…

Not All Fleets Are Created Equal

Whether an organization maintains an existing fleet offering or they’re evaluating fleet as a new opportunity, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio. In reality, the needs that over-the-road (OTR) fleet users require in…

For Petroleum Marketers frustrated with their Mobile Payment Processing Application, where should they turn?

An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in the market are the definitive…

Outdoor EMV helped defray fraud, but what about improving security and protecting cardholder data for petroleum marketers?

For petroleum marketers, now on the other side of Outdoor EMV implementation, payments at the pump seem more secure and less prone to fraud. This view is only somewhat true, however: Committing fraud by way of stolen card is now more difficult, but sensitive payment data is both more vulnerable and more under attack than…

What’s happened with chargebacks since the Outdoor EMV Liability Shift?

For petroleum marketers, the April 17, 2021, Outdoor EMV liability shift has come and gone, but how has the shift impacted chargebacks at sites? Petroleum marketers have reported an influx of incorrect chargebacks flowing through, citing three primary aberrations: mobile transactions showing chargeback reasons related to EMV transactions, reason codes related to goods and services…

Loyalty For Fuel Retailers Has Never Required More Decisions

For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…

DCX: Growth Marketing and the Digital Transformation

Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.