Machine Learning & AI
Machine Learning and Artificial Intelligence are essential tools for our increasingly connected world. These data-driven technologies enable companies to enhance their understanding of their customers, extract business value, and make tough decisions. Ultimately, it is about being able to adapt quickly to the ever-evolving marketplace. Whether involving data security, payment fraud, growth marketing, or countless other challenges, these tools not only provide guidance but improve over time as more data is captured and analyzed.
W. Capra has a proven track record of using client data, applying machine learning, and operationalizing these systems, all while ensuring data privacy compliance at every step of the process. We understand the power of data as a resource and know what is required to generate useful insights, allowing for our clients to become more agile and gain advantage in competitive business environments.
- What does the new Taco Bell Defy concept mean for Convenience?This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required. As a company, you don’t get to define what convenience means. The broader market and consumers are defining that for you, and expectations are being redefined every day.
- How Your Competitors Inform Your Program StrategyWhile too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and opportunities to differentiate within your market, but there are best practices that W. Capra recommends to employ this effectively.
- Now May Be the Time for a Resale PlatformBeyond the financial benefits, there are plenty of benefits associated with the RaaS model. From a branding perspective, when the merchant stamps the resale, it signals to the world that the product holds up through time and use. There’s also an ecological and reputational advantage to RaaS in that resale is both sustainable and eco-friendly.