TECHNOLOGY SERVICES
Solution & Data Architecture
The Fourth Industry Revolution (IR4) is upon us. To thrive in this environment, innovations must be developed to meet current and future business needs. W. Capra has a team of retail architects that specialize in evaluating business needs, data requirements and industry innovations to engineer best-in-class, business-minded solutions supporting strategic roadmaps.
W. Capra’s approach is to analyze, architect, and implement. An analysis will be conducted of the current environment, the strategic roadmap, and industry innovations. The solution is then architected based on the analysis while ensuring standards-driven integration between components is fit-for-purpose, extensible and scalable. During the implementation process, we work to ensure the architecture is implemented properly, tested and reviewed to guarantee the solution is setup and operating as designed.

Latest Insights
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.