As digital commerce continues to evolve rapidly, a well-researched and thought-out strategy is the foundation for the success of your Digital Commerce Experience (DCX). Creating the right digital commerce experience for consumers you will never meet face-to-face has its challenges. Your team needs the W. Capra bleeding edge digital experience and knowledge coupled with the broader industry perspective we bring.
Our proven methodology for DCX Strategy development starts with examining an organization’s current strategy position, market forces, and emerging trends to ensure we are building a relevant and competitive digital strategy. We work closely with organizations to ensure we have a strong understanding of their business objectives and DCX goals. Our team of digital commerce experts ensures that every critical strategy domain is addressed and that the strategy is easy to communicate to a wider team and able to be easily updated based on data and user engagement information collected.
DCX strategy is the all-important pivot point on which organizations balance their business objectives with the digital expectations of their customers. W. Capra’s approach and strategy analysts helps organizations to achieve that required balance in order to nurture customer-brand relationships to grow their digital business.
- Top Trends Every Retailer Should Be Aware of for 20232023 marks the fourth year of a decade that began with a once-in-a-lifetime pandemic that transformed the retail industry. As supply chain issues and other economic challenges caused by the pandemic continue to fester, retailers are finding a new normal with hybrid shopping. This means retailers have even more opportunities to create new offerings and optimize the consumer journey.
- Are you using vendors in your tech stack for the core function they bring to your organization?In recent years, the industry has witnessed a hybrid approach to the two vendor managements models detailed here. In this hybrid model, a payment orchestration layer or a gateway provides pre-existing, best-in-class integrations for a merchant to leverage.
- Why does the Sephora data privacy fine matter for large merchants, and what is the Global Privacy Control (GPC)?The Sephora decision signals that California is serious about enforcing data privacy legislation. The Sephora ruling was, more broadly, a warning shot for companies. It was the first action taken by an Attorney General to levy a fine against any company for failure to comply with CCP