DCX Strategy

STRATEGY SERVICES

DCX Strategy

As digital commerce continues to evolve rapidly, a well-researched and thought-out strategy is the foundation for the success of your Digital Commerce Experience (DCX). Creating the right digital commerce experience for consumers you will never meet face-to-face has its challenges. Your team needs the W. Capra bleeding edge digital experience and knowledge coupled with the broader industry perspective we bring.

Our proven methodology for DCX Strategy development starts with examining an organization’s current strategy position, market forces, and emerging trends to ensure we are building a relevant and competitive digital strategy. We work closely with organizations to ensure we have a strong understanding of their business objectives and DCX goals. Our team of digital commerce experts ensures that every critical strategy domain is addressed and that the strategy is easy to communicate to a wider team and able to be easily updated based on data and user engagement information collected.

DCX strategy is the all-important pivot point on which organizations balance their business objectives with the digital expectations of their customers. W. Capra’s approach and strategy analysts helps organizations to achieve that required balance in order to nurture customer-brand relationships to grow their digital business.

Latest Insights

  • Why does the Sephora data privacy fine matter for large merchants, and what is the Global Privacy Control (GPC)?
    The Sephora decision signals that California is serious about enforcing data privacy legislation. The Sephora ruling was, more broadly, a warning shot for companies. It was the first action taken by an Attorney General to levy a fine against any company for failure to comply with CCP
  • Operational Integrity more vital than ever
    As technology is pervasive at retail locations supporting more offers and consumer engagement options, the resiliency of this technology must be monitored and assured. Making sure that products are available, priced correctly, and that consumers can transact with prescribed offers, earn loyalty and use desired payment is critical to the business.
  • 10 Tips for Operationalizing Data Privacy
    The road to finding the right vendor for your organization can often be a long one. You must define your needs, secure budget, conduct countless fact-finding calls, negotiate a contract, and then go live. This process takes time!

How Can We Help You?