DCX Strategy


DCX Strategy

As digital commerce continues to evolve rapidly, a well-researched and thought-out strategy is the foundation for the success of your Digital Commerce Experience (DCX). Creating the right digital commerce experience for consumers you will never meet face-to-face has its challenges. Your team needs the W. Capra bleeding edge digital experience and knowledge coupled with the broader industry perspective we bring.

Our proven methodology for DCX Strategy development starts with examining an organization’s current strategy position, market forces, and emerging trends to ensure we are building a relevant and competitive digital strategy. We work closely with organizations to ensure we have a strong understanding of their business objectives and DCX goals. Our team of digital commerce experts ensures that every critical strategy domain is addressed and that the strategy is easy to communicate to a wider team and able to be easily updated based on data and user engagement information collected.

DCX strategy is the all-important pivot point on which organizations balance their business objectives with the digital expectations of their customers. W. Capra’s approach and strategy analysts helps organizations to achieve that required balance in order to nurture customer-brand relationships to grow their digital business.

Latest Insights

  • Easing the Burden of Data Privacy Compliance
    Many organizations lack enough awareness of the data they collect to effectively tackle consumer privacy. In some cases, a data mapping exercise coupled with a third-party vendor assessment can be enough to uncover the detail needed to map the flow of consumer data into and out of a business. In others, fundamental change may be needed to accommodate data privacy regulations.
  • Leaping from Level 2 to Level 1 PCI Merchant Status? Here’s how we can help.
    For many merchants, PCI Compliance and related activities are a necessary annual pursuit that require additional work for resource strapped internal business units.  The looming complexities of PCI DSS 4.0, combined with transitioning to a Level 1 merchant, will likely leave many organizations in the lurch as they determine how to handle these increased responsibilities.
  • Can EMV 3DS 2.0 Benefit Your Organization?
    EMV 3DS 2.0, the new standard, allows merchants to perform enhanced consumer authentication via means such as biometric verification or one-time SMS passcodes. Previously, all a fraudster would need to complete a Card-Not-Present transaction is a payment card and zip code. With EMV 3-D Secure pushing a one-time code to a consumer’s device, the fraudster can no longer complete that transaction without also having obtained and unlocked access to the consumer’s device.

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