Loyalty

OPERATIONS SERVICES

Loyalty

Loyalty and consumer engagement evolve at an exponential rate. Leveraging long-standing relationships and foremost industry knowledge, our experts work with you to craft and execute a vision that positions your business for lasting success.

Whether strategizing to enter the loyalty space or evolving a long-standing program, W. Capra’s loyalty lifecycle services leverage full-suite expertise to optimize implementations for your larger technology stack and brand strategy, from vendor selection to deployment and operations management.

Launching a program is easy. Our experts ensure that the program you launch is the right one for your business.

Latest Insights

  • What does the new Taco Bell Defy concept mean for Convenience?
    This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required.  As a company, you don’t get to define what convenience means.  The broader market and consumers are defining that for you, and expectations are being redefined every day.
  • How Your Competitors Inform Your Program Strategy
    While too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and opportunities to differentiate within your market, but there are best practices that W. Capra recommends to employ this effectively.
  • Now May Be the Time for a Resale Platform
    Beyond the financial benefits, there are plenty of benefits associated with the RaaS model. From a branding perspective, when the merchant stamps the resale, it signals to the world that the product holds up through time and use. There’s also an ecological and reputational advantage to RaaS in that resale is both sustainable and eco-friendly.

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