OPERATIONS SERVICES
Loyalty
Loyalty and consumer engagement evolve at an exponential rate. Leveraging long-standing relationships and foremost industry knowledge, our experts work with you to craft and execute a vision that positions your business for lasting success.
Whether strategizing to enter the loyalty space or evolving a long-standing program, W. Capra’s loyalty lifecycle services leverage full-suite expertise to optimize implementations for your larger technology stack and brand strategy, from vendor selection to deployment and operations management.
Launching a program is easy. Our experts ensure that the program you launch is the right one for your business.
Latest Insights
- How should my business confidently deploy new retail technology solutions?Implementing new technology or software solutions can be a complex and risky process. To mitigate potential pitfalls and ensure successful deployments, merchants should consider enlisting the help of a trusted third-party testing partner. The key benefits of third-party testing with an industry stalwart like W. Capra should be an integral part of any retailer’s technology deployment strategy.
- Get The Most Out of TokenizationBy replacing sensitive data with tokens, merchants not only reduce the risk of a data breach, they also ensure that even if a hacker (aka “bad guy”) were to access their system, the hacker would only be able to access the tokens, which are useless without corresponding sensitive personal information (SPI).
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.