W. Capra has developed long-standing relationships with the essential solution suppliers of today’s retail, payment, mobile and loyalty landscape. Our team maintains an intimate knowledge of the challenges and pitfalls associated with integrating multiple supplier timelines and demands to drive successful implementations that support your operational needs.
Leveraging full-suite expertise, W. Capra optimizes engagements for your larger technology stack and brand strategy, adopting a holistic view on challenges that range from vendor selection to deployment and solution development. Our experts ensure your technology is custom-tailored to your business needs.
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.