Subscriptions are everywhere you look, including places where subscriptions haven’t traditionally been leveraged, such as fast-food chains and movie theaters. Convenience stores and energy retailers are no exception. There are many reasons for the growth of subscription services.
Category: LOYALTY+
Using Data Sciences to Understand Your Business
To maximize the efficacy of your data, you need to set an action plan that the data should inform from the moment of collection. To do this to the fullest, it’s essential to stay ahead of market trends and data science techniques. Where merchant organizations have identified a problem to solve, and they maintain data…
Growth Marketing Best Practices for Your Hotel
The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…
Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?
The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole criteria, with thoughts about customers,…
Frictionless Stores are Fast Becoming a Necessity
When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.
Loyalty For Fuel Retailers Has Never Required More Decisions
For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…
Managing Work-Life Balance Under COVID-19
Not too long ago, many of us idealized opportunities to work from home. What was not to love about working from the coziness of home? Your kids were at school, you could focus on productivity and you did not have to bother looking at your watch to be sure you could catch the last express…
Is Subscription Loyalty a Fit for Your Consumer Base?
In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.
Data Privacy Update: First CCPA warning notices distributed, California Assembly Bill 1281 and CPRA
California continues to lead the pack in terms of states implementing and enforcing consumer data privacy rights. Shortly after CCPA enforcement started, the California Attorney General (AG) issued a series of warning notices to various businesses. The content of those letters is confidential, but during a recent conference the Supervising Deputy AG shared some information…
October 9 COVID Update: Midwest and Great Plains See Continued Growth
The following summary and its attached report are the twenty-second in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…
Behind the Numbers of the 2020 Technology Study
This article originally appeared in Convenience Store News. Convenience Store News’ online content can be found here. It is clear that the COVID-19 pandemic has brought about technology momentum. The impacts of COVID-19 clearly show the tech influence on ways that businesses must now operate. For those retailers participating in the 2020 Convenience Store News…
September 3 COVID Update: Testing Rates Continue Falling and Midwest Sees Cases Grow
The following summary and its attached report are the twentieth in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…