Product & Service Selection
Running a formal process, such as a Request for Information (RFI) or Request for Proposal (RFP), to select a product or service is a key component of enabling an organization’s business strategy. Ensuring the appropriate suppliers are selected and utilized to their fullest potential is a critical step in strategic sourcing and facilitating delivery of objectives and goals while delivering exceptional customer value and maximizing Return on Investment (ROI).
Facilitating an impartial selection process requires evaluation of current and future state requirements along with end goals, issues to address, transition requirements and overall evaluation regarding suitable strategic partnerships. W. Capra’s selection methodology provides a structured process for evaluating an organization’s requirements and goals and identifying the optimal partner to facilitate the defined strategic goals. W. Capra has relationships and an understanding of available products in the industry and can assist merchants to select, contract, plan for transition and maintain valuable relationships with vendors.
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.