Product & Service Selection


Product & Service Selection

Running a formal process, such as a Request for Information (RFI) or Request for Proposal (RFP), to select a product or service is a key component of enabling an organization’s business strategy.  Ensuring the appropriate suppliers are selected and utilized to their fullest potential is a critical step in strategic sourcing and facilitating delivery of objectives and goals while delivering exceptional customer value and maximizing Return on Investment (ROI). 

Facilitating an impartial selection process requires evaluation of current and future state requirements along with end goals, issues to address, transition requirements and overall evaluation regarding suitable strategic partnerships.  W. Capra’s selection methodology provides a structured process for evaluating an organization’s requirements and goals and identifying the optimal partner to facilitate the defined strategic goals.  W. Capra has relationships and an understanding of available products in the industry and can assist merchants to select, contract, plan for transition and maintain valuable relationships with vendors.

Latest Insights

  • What does the new Taco Bell Defy concept mean for Convenience?
    This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required.  As a company, you don’t get to define what convenience means.  The broader market and consumers are defining that for you, and expectations are being redefined every day.
  • How Your Competitors Inform Your Program Strategy
    While too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and opportunities to differentiate within your market, but there are best practices that W. Capra recommends to employ this effectively.
  • Now May Be the Time for a Resale Platform
    Beyond the financial benefits, there are plenty of benefits associated with the RaaS model. From a branding perspective, when the merchant stamps the resale, it signals to the world that the product holds up through time and use. There’s also an ecological and reputational advantage to RaaS in that resale is both sustainable and eco-friendly.

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