INDUSTRIES
Digital Goods & Services
Our experts enable digital goods and services organizations to deliver custom-tailored consumer & business-facing billing subscription experiences that improve operations. Whether helping new entrants to navigate a program launch or guiding market leaders through platform enhancements, W. Capra can help grow your digital business.
Leveraging full-suite expertise, we optimize engagements for your technology stack and brand strategy, adopting a holistic view on challenges that range from vendor selection to architecture design and solution development. Our experts navigate the pain points of dunning, hard and soft declines, upsells and downsells, and fraud mitigation to ensure that your technology is custom-tailored to your business model.
Latest Insights
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.