Convenience & Energy
W. Capra’s roots are in Convenience & Energy. Our founding partners and many of our employees cut their teeth working for global convenience and energy leaders before joining the W. Capra team. This experience is fundamental to navigate through complex client organizations and their distributors to flawlessly execute programs. Consumers have many choices when deciding what convenience and energy companies to do business with, and W. Capra understands there is no margin for error when supporting or leading retail technology initiatives that may directly impact a company’s relationship with their customers.
W. Capra is a trusted and respected name because of our work with industry groups including Conexxus, NACS, the Merchant Advisory Group, and more to advance opportunities that benefit the industry as a whole. We take that knowledge and develop customized solutions for our clients to fit with their strategic objectives.
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.