Convenience & Energy
W. Capra’s roots are in Convenience & Energy. Our founding partners and many of our employees cut their teeth working for global convenience and energy leaders before joining the W. Capra team. This experience is fundamental to navigate through complex client organizations and their distributors to flawlessly execute programs. Consumers have many choices when deciding what convenience and energy companies to do business with, and W. Capra understands there is no margin for error when supporting or leading retail technology initiatives that may directly impact a company’s relationship with their customers.
W. Capra is a trusted and respected name because of our work with industry groups including Conexxus, NACS, the Merchant Advisory Group, and more to advance opportunities that benefit the industry as a whole. We take that knowledge and develop customized solutions for our clients to fit with their strategic objectives.
- PCI DSS 4.0 looms large Merchants need to immediately start understanding what additional budget they are planning to allocate to tackle the increased time and costs necessary to maintain PCI compliance. Even working to find and procure the services of an approved scanning vendor will take time and internal resources.
- What does the new Taco Bell Defy concept mean for Convenience?This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required. As a company, you don’t get to define what convenience means. The broader market and consumers are defining that for you, and expectations are being redefined every day.
- How Your Competitors Inform Your Program StrategyWhile too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and opportunities to differentiate within your market, but there are best practices that W. Capra recommends to employ this effectively.