Back Office & Store Technology
Cloud based features blur the line between Point of Sale (POS) and Back Office Systems (BOS) to the point that it is getting harder to determine where your solution needs begin and end. Traditional brick and mortar, eCommerce, and mobile commerce are converging – not just in the cloud, but in new consolidated digital platforms that seek to deliver an omnichannel experience to your customers and provide them with easy access to their desired payment method.
Regardless of your retail business model (big box, convenience and fuel, quick service restaurant, etc…), W. Capra can lead and develop a POS and BOS Cloud Migration and Solution Selection Strategy – SaaS (software as a service) and PaaS (platform as a service) strategy and approach. We expedite delivery of the strategy by supporting POS and BOS selection and migration planning in addition to execution based on your physical retail and digital retail model.
Our people are experts in retail back office and store technologies and can address solution selection and integration with payments integration, including loyalty, order management integration, mobile digital commerce, new payment processing and alternative tenders.
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.