The grocery industry is a rapidly evolving space with increasingly diverse channels of trade and complexities associated with in-store, curbside pickup, and home delivery services. Customers are looking for a consistent cross-channel experience with the ability to pay anywhere and any way they choose while obtaining goods via their preferred channels.
Leveraging our breadth of industry knowledge and innovative hands-on experience, W. Capra has a proven record of guiding our grocery clients through each stage of the project lifecycle to meet strategic goals. Our team of security and technology professionals provide profit-oriented advisory services that inform business decisions and drive Return on Investment (ROI).
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.