Increasing sales through expanding or developing your company’s capabilities is a fundamental goal for any business that wants to grow. This growth can be accomplished organically if you invest the time and funds to achieve that goal or you can seek strategic partners that extend and support your company’s core competencies, enhancing your ability to execute and support your product or service delivery or create a new offering. Strategic partnerships can be powerful, but what’s right for your business?
Our experience and network can help you identify the best form of strategic partnership for your business and help you seek out partner candidates. We do this by ensuring we understand your business, which drives the market scan of candidates. After selection of a partner, W. Capra then helps to ensure program success by supporting the implementation of the partnership. Beyond implementing the partnership, we can also help implement key communication and key performance indicators that drive the ongoing health and alignment of the strategic partnership. Contact us today to learn more about how the right strategic partner can help you set and reach new goals for product and service offerings and sales growth.
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Should my business leverage Managed Service Providers?Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.