OPERATIONS SERVICES
Fraud & EMV
No matter the channel of commerce, every merchant must be prepared to combat fraud using an arsenal of tools. W. Capra leads the development of fraud strategies, fraud vendor selection, and implementations in numerous verticals to mitigate risk and exposure that merchants will continue to thwart fraudsters for years to come.
W. Capra implements the most recent advancements in risk reduction technologies including EMV, 3D Secure 2.0, and Click to Pay (SRC). In the card present space, W. Capra assists clients with all phases of EMV projects including requirements, communications, deployment, and certification for both contact and contactless interfaces. For card not present (CNP) risk reduction, W. Capra implements the latest technologies such as 3DS 2.0 and Click to Pay (SRC).
W. Capra specializes in fraud management in the form of optimizing rules to achieve lower fraud rates and reduce the impact of false positives when assessing transactions. Using Machine Learning techniques and advanced data modeling, W. Capra optimizes fraud tools for maximum effectiveness. Optimizing rules on a regular and ongoing basis is a requirement for effective fraud mitigation due to constantly evolving tactics fraudsters leverage.
Latest Insights
- When Should a Merchant Be Merchant of Record?The biggest benefit to becoming the Merchant of Record is the opportunity to optimize payment operations and standardize the customer experience. As technology has evolved, so has the need to optimize transaction flows across channels of commerce, control costs, and improve resiliency.
- How does Artificial Intelligence fit into my business? Even without a full-blown AI usage program, giving employees clear direction on where and how AI can be used within your company is crucial. Concerns about consumer privacy, business trade secrets, non-disclosure agreements, the use of copyrighted information, and even the accuracy of ChatGPT’s output need to be addressed in this guidance, or else employees may opt to make their own choices about use of these tools in the workplace.
- Which is Better: A Global or a Local Operating Model? Hint – It Depends on YouA global approach can give you consistency and standardization. Beyond the cost savings and potential negotiation power that a common global architecture can introduce, a global operating model gives businesses the power to ensure consistent branding and quality assurance, regardless of geography.