Fraud & EMV
No matter the channel of commerce, every merchant must be prepared to combat fraud using an arsenal of tools. W. Capra leads the development of fraud strategies, fraud vendor selection, and implementations in numerous verticals to mitigate risk and exposure that merchants will continue to thwart fraudsters for years to come.
W. Capra implements the most recent advancements in risk reduction technologies including EMV, 3D Secure 2.0, and Click to Pay (SRC). In the card present space, W. Capra assists clients with all phases of EMV projects including requirements, communications, deployment, and certification for both contact and contactless interfaces. For card not present (CNP) risk reduction, W. Capra implements the latest technologies such as 3DS 2.0 and Click to Pay (SRC).
W. Capra specializes in fraud management in the form of optimizing rules to achieve lower fraud rates and reduce the impact of false positives when assessing transactions. Using Machine Learning techniques and advanced data modeling, W. Capra optimizes fraud tools for maximum effectiveness. Optimizing rules on a regular and ongoing basis is a requirement for effective fraud mitigation due to constantly evolving tactics fraudsters leverage.
- Why does the Sephora data privacy fine matter for large merchants, and what is the Global Privacy Control (GPC)?The Sephora decision signals that California is serious about enforcing data privacy legislation. The Sephora ruling was, more broadly, a warning shot for companies. It was the first action taken by an Attorney General to levy a fine against any company for failure to comply with CCP
- Operational Integrity more vital than everAs technology is pervasive at retail locations supporting more offers and consumer engagement options, the resiliency of this technology must be monitored and assured. Making sure that products are available, priced correctly, and that consumers can transact with prescribed offers, earn loyalty and use desired payment is critical to the business.
- Can your business fully automate UAT and Certification?titive tasks in place of manual human re-entry. Given the current state of automated testing, however, W. Capra urges any merchant exploring automated capabilities to ensure that human resources continue to remain a part of testing— not just to oversee testing robotics, but to play an active role in the QA process where robotics have not yet proven effective.