W. Capra helps organizations grow the number of customers engaging with their digital commerce experience by employing growth marketing practices. Growth marketing is a long-term strategy employing data-driven methodologies to nurture the customer-brand relationship at every step of the customer journey. Contrasted with typical marketing strategies which is only focused only on the top of the funnel, neglecting the later steps in the customer journey like activation and retention.
To help transition to growth marketing, our team of growth analysts supports companies with aligning their digital commerce experience value proposition and establishing that a product-market fit exists. Through behavioral analytics data, W. Capra helps to identify opportunities for improvement in each step of the digital customer journey. After forming hypotheses on how to make those improvements, our analysts help design high-value experiments to validate the hypotheses and execute the experiments. From the analytics data, we can determine which methods are most effective and should be focused on, all with the goal of nurturing customer-brand relationships to grow your business.
- First-Party Data Monetization in Convenience and EnergyMany convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
- What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
- Personalization and Real-time MessagingThe breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.