OPERATIONS SERVICES
Growth Marketing
W. Capra helps organizations grow the number of customers engaging with their digital commerce experience by employing growth marketing practices. Growth marketing is a long-term strategy employing data-driven methodologies to nurture the customer-brand relationship at every step of the customer journey. Contrasted with typical marketing strategies which is only focused only on the top of the funnel, neglecting the later steps in the customer journey like activation and retention.
To help transition to growth marketing, our team of growth analysts supports companies with aligning their digital commerce experience value proposition and establishing that a product-market fit exists. Through behavioral analytics data, W. Capra helps to identify opportunities for improvement in each step of the digital customer journey. After forming hypotheses on how to make those improvements, our analysts help design high-value experiments to validate the hypotheses and execute the experiments. From the analytics data, we can determine which methods are most effective and should be focused on, all with the goal of nurturing customer-brand relationships to grow your business.
Latest Insights
- Should You Be Installing a Retail Charge Point Network?As EV adoption continues to rise, retailers who own real estate face a critical decision on whether, and how, to implement a charge point network. Often described as a nexus of charge points that enables EV owners to charge their vehicles, track which charge points they engage with, and predictably know which adapters are available, charge point networks can deliver long-term benefits to retailers as well as consumers.
- How does Artificial Intelligence fit into my business? Even without a full-blown AI usage program, giving employees clear direction on where and how AI can be used within your company is crucial. Concerns about consumer privacy, business trade secrets, non-disclosure agreements, the use of copyrighted information, and even the accuracy of ChatGPT’s output need to be addressed in this guidance, or else employees may opt to make their own choices about use of these tools in the workplace.
- How should my business confidently deploy new retail technology solutions?Implementing new technology or software solutions can be a complex and risky process. To mitigate potential pitfalls and ensure successful deployments, merchants should consider enlisting the help of a trusted third-party testing partner. The key benefits of third-party testing with an industry stalwart like W. Capra should be an integral part of any retailer’s technology deployment strategy.