Growth Marketing

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Growth Marketing

W. Capra helps organizations grow the number of customers engaging with their digital commerce experience by employing growth marketing practices. Growth marketing is a long-term strategy employing data-driven methodologies to nurture the customer-brand relationship at every step of the customer journey. Contrasted with typical marketing strategies which is only focused only on the top of the funnel, neglecting the later steps in the customer journey like activation and retention.

To help transition to growth marketing, our team of growth analysts supports companies with aligning their digital commerce experience value proposition and establishing that a product-market fit exists. Through behavioral analytics data, W. Capra helps to identify opportunities for improvement in each step of the digital customer journey. After forming hypotheses on how to make those improvements, our analysts help design high-value experiments to validate the hypotheses and execute the experiments. From the analytics data, we can determine which methods are most effective and should be focused on, all with the goal of nurturing customer-brand relationships to grow your business.

Latest Insights

  • What does the new Taco Bell Defy concept mean for Convenience?
    This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required.  As a company, you don’t get to define what convenience means.  The broader market and consumers are defining that for you, and expectations are being redefined every day.
  • How Your Competitors Inform Your Program Strategy
    While too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and opportunities to differentiate within your market, but there are best practices that W. Capra recommends to employ this effectively.
  • Now May Be the Time for a Resale Platform
    Beyond the financial benefits, there are plenty of benefits associated with the RaaS model. From a branding perspective, when the merchant stamps the resale, it signals to the world that the product holds up through time and use. There’s also an ecological and reputational advantage to RaaS in that resale is both sustainable and eco-friendly.

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