This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required. As a company, you don’t get…
Category: DIGITAL+
How Your Competitors Inform Your Program Strategy
While too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and…
Now May Be the Time for a Resale Platform
Beyond the financial benefits, there are plenty of benefits associated with the RaaS model. From a branding perspective, when the merchant stamps the resale, it signals to the world that the product holds up through time and use. There’s also an ecological and reputational advantage to RaaS in that resale is both sustainable and eco-friendly.
How and when to forge boldly ahead with an autonomous checkout solution?
Consumer expectations around reduced friction at checkout, not waiting in long lines and burgeoning labor shortages have made self-checkout solutions more imperative than ever before.
Convenience & Energy and the Growth of Subscription Services
Subscriptions are everywhere you look, including places where subscriptions haven’t traditionally been leveraged, such as fast-food chains and movie theaters. Convenience stores and energy retailers are no exception. There are many reasons for the growth of subscription services.
Not All Fleets Are Created Equal
Whether an organization maintains an existing fleet offering or they’re evaluating fleet as a new opportunity, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio. In reality, the needs that over-the-road (OTR) fleet users require in…
Buy Now, Pay Later is here to stay. But should your business be ready?
Many consumers and merchants have embraced Buy Now, Pay Later (BNPL) solutions. For merchants, the opportunity to boost their basket sizes, increase total transaction volume, and access a broader demographic base has been a boon. Consumers view it as a way of purchasing big ticket items while avoiding the burden of high-interest credit card debt.…
Using Data Sciences to Understand Your Business
To maximize the efficacy of your data, you need to set an action plan that the data should inform from the moment of collection. To do this to the fullest, it’s essential to stay ahead of market trends and data science techniques. Where merchant organizations have identified a problem to solve, and they maintain data…
Why should merchants consider implementing a Buy Now, Pay Later (BNPL) solution?
BNPL can be viewed as an extension of the consumer credit card programs that emerged in the late 1980s, but with a unique upside for merchants. In contrast to credit cards, BNPL companies help expand the available consumer base, but they adopt the risk themselves by funding the purchase to the merchant immediately and allowing…
For Petroleum Marketers frustrated with their Mobile Payment Processing Application, where should they turn?
An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in the market are the definitive…
How does your organization leverage transaction data?
Data-driven decision making has become pivotal in the corporate world. As consumers leverage a wide array of options to complete transactions, maintaining an awareness of those consumers, their spending habits, and their experience across business systems is critical to remaining competitive in the marketplace. Data is critical to those activities, and for merchants, leveraging transaction…
Growth Marketing Best Practices for Your Hotel
The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…