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Month: June 2022

What does the new Taco Bell Defy concept mean for Convenience?

This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required.  As a company, you don’t get…

June 13, 2022 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+, Uncategorized Consumer Engagement, consumer experience, convenience, Digital commerce, QSRs
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How Your Competitors Inform Your Program Strategy

While too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and…

June 6, 2022 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+ competitive insights, consumer experience, expectation transfer, program strategy
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
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