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Month: August 2021

Outdoor EMV helped defray fraud, but what about improving security and protecting cardholder data for petroleum marketers?

For petroleum marketers, now on the other side of Outdoor EMV implementation, payments at the pump seem more secure and less prone to fraud. This view is only somewhat true, however: Committing fraud by way of stolen card is now more difficult, but sensitive payment data is both more vulnerable and more under attack than…

08/27/2021 by wcapra No comment(s) PAYMENTS+, PETRO+, RETAILSYSTEMS+, SECURITY+ data security, p2pe, payment security, Payments, Petroleum, retail petroleum
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Growth Marketing Best Practices for Your Hotel

The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…

08/19/2021 by wcapra No comment(s) DIGITAL+, LOYALTY+ Consumer Engagement, customer experience, digital strategy, growth marketing, hospitality industry, hotel marketing, Loyalty
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W. Capra Consulting Group © 2022.
221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
info@wcapra.com
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