When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.
Month: June 2021
What’s happened with chargebacks since the Outdoor EMV Liability Shift?
For petroleum marketers, the April 17, 2021, Outdoor EMV liability shift has come and gone, but how has the shift impacted chargebacks at sites? Petroleum marketers have reported an influx of incorrect chargebacks flowing through, citing three primary aberrations: mobile transactions showing chargeback reasons related to EMV transactions, reason codes related to goods and services…
How does your organization implement and operate its Security Environment?
Security breaches, threats and attacks remain in the news on nearly a daily basis- most recently, the ransomware attack on the Colonial Pipeline company made headlines due to its massive impact on the fuel supply chain. Nick Stavropoulos, Director of Security at W. Capra stressed, “Implementing and operating your security program the right way will…