From its experience and continued education in mobile, W. Capra has identified some key foundational learnings that should be used to to think about how to increase adoption and ongoing usage of your mobile app. Consumers, in particular those who are willing to download and try a mobile app, are a fickle bunch. Recent usage…
Month: April 2016
Social Commerce: The New Customer Service
When we discuss the future of digital commerce, we can reasonably predict where we expect it to go. We know that tap-and-pay, the Internet of Things and the universal mobile wallet will continue to be formidable topics. At this point, we don’t know what shape digital commerce will take— which technologies, connections and functionalities will…
Capitalizing on the Cloud: How Migrating can Benefit Retailers
A growing number of companies are moving data and business applications to the cloud with the potential of increased flexibility and decreased costs through diminished need for infrastructure, staff and software. The benefits are clear – moving from capital based expenditures (Capex) to a fully-loaded, usage based (Opex) model provides predictability and scalability for budgeting…
Cover Charge? I Have to Pay to Get into this Club?
The other day I heard someone refer to Amazon’s Prime Membership as a loyalty club. It took me by surprise. I always thought of Prime as more of a membership club – they charge a fee, so how can it be a loyalty program? At first I dismissed the term as a generic label to…