STRATEGY SERVICES

Market Execution

A great idea is only great for a business if it can be delivered by those responsible for its execution. W. Capra maximizes the potential of ideas because we take the time to understand your strategy before developing a solution to meet your challenges and objectives. W. Capra’s team members have extensive experience implementing large-scale consumer facing programs for direct-to-consumer, franchisee and distributor-based business models.

Our teams of experts starts by facilitating workshops to develop tactics and timelines. We then work with organizations’ internal teams to get employees engaged through training content, training incentives, promotional events, and other methods to generate excitement with front-line employees. W. Capra believes front-line staff members must have the knowledge, confidence, and motivation to be program advocates, and we look forward to working with you to bring your vision to life.

Latest Insights

  • What’s In Store for Retail: Industry Trends to Watch
    While uncertainty around the state of the economy lingers due to inflation, retailers have remained focused on roadmaps centered around new technology and experiences to keep customers engaged. Here we examine the top trends retailers should be watching.
  • What Merchants Need to Know About the Visa / Mastercard Settlement
    Though there are multiple class action lawsuits in place against the card brands, the particular litigation addressed in the March 26, 2024, settlement carries industry-wide implications. Per the settlement, Visa and Mastercard have agreed that, interchange rates will lower rates by 4 basis points for the next 3 years.
  • What’s the Cost of Not Monitoring Your Cost of Acceptance?
    Every major retailer accepts credit card payments across the varied channels that consumers use to shop. With this acceptance comes myriad processing fees, ranging from direct and understandable to fees described with esoteric acronyms on merchant funding statements that only the most experienced experts on the acquirer team can explain. Since payment processing fees can be one of the most significant expenses a retailer has, how can you stay on top of your cost of acceptance and ensure margins aren’t eroding in an increasingly challenging macroeconomic environment?

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