STRATEGY SERVICES
Market Execution
A great idea is only great for a business if it can be delivered by those responsible for its execution. W. Capra maximizes the potential of ideas because we take the time to understand your strategy before developing a solution to meet your challenges and objectives. W. Capra’s team members have extensive experience implementing large-scale consumer facing programs for direct-to-consumer, franchisee and distributor-based business models.
Our teams of experts starts by facilitating workshops to develop tactics and timelines. We then work with organizations’ internal teams to get employees engaged through training content, training incentives, promotional events, and other methods to generate excitement with front-line employees. W. Capra believes front-line staff members must have the knowledge, confidence, and motivation to be program advocates, and we look forward to working with you to bring your vision to life.
Latest Insights
- Orchestrating Success: How Merchants Can Better Capitalize on the Benefits of Payment OrchestrationAs the complexity of managing multiple payment channels and services continues to evolve, the concept of payment orchestration has garnered increasing attention in the merchant community. Despite this growing interest, there has been a notable lag in actual implementation of orchestration capabilities. Here we explore what payment orchestration is, why it’s relevant to merchants, and how to overcome the challenges to effective orchestration.
- Why You Need to Take a Deeper Look at Your Fleet Offering Whether an organization maintains an existing proprietary fleet offering or is evaluating their third-party fleet payment providers, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio.
- Electronic Benefits Transfer (EBT) State-Level ChangesThe states of California and Oklahoma have recently decided to issue EBT EMV cards in a move designed to mitigate fraud. While the theory remains that this implementation will help to protect consumers, in practice the payment facilitators have not received the specifications to code to, and therefore will not be ready to accept these cards at the anticipated time of issuance.
