A great idea is only great for a business if it can be delivered by those responsible for its execution. W. Capra maximizes the potential of ideas because we take the time to understand your strategy before developing a solution to meet your challenges and objectives. W. Capra’s team members have extensive experience implementing large-scale consumer facing programs for direct-to-consumer, franchisee and distributor-based business models.
Our teams of experts starts by facilitating workshops to develop tactics and timelines. We then work with organizations’ internal teams to get employees engaged through training content, training incentives, promotional events, and other methods to generate excitement with front-line employees. W. Capra believes front-line staff members must have the knowledge, confidence, and motivation to be program advocates, and we look forward to working with you to bring your vision to life.
- Why Convenience Store Operators Should Consider Subscription Programs Subscription programs offer significant value to both the consumer and operator, driving repeat customers, increasing lifetime value, and fostering customer loyalty.
- How can your business more easily tackle major technology transformation?As companies emerged from the COVID-19 pandemic, they shifted strategies from keeping their business alive and operational performing, to creating visions and planning roadmaps for implementing new technology.
- Retail Economics Are Changing – Are You?Advertisers are increasingly redirecting their funds from traditional publishers to retailers that are serving as publishers— and this trend is only projected to continue, with retail media spending likely to double in the next four years.