Market Execution

STRATEGY SERVICES

Market Execution

A great idea is only great for a business if it can be delivered by those responsible for its execution. W. Capra maximizes the potential of ideas because we take the time to understand your strategy before developing a solution to meet your challenges and objectives. W. Capra’s team members have extensive experience implementing large-scale consumer facing programs for direct-to-consumer, franchisee and distributor-based business models.

Our teams of experts starts by facilitating workshops to develop tactics and timelines. We then work with organizations’ internal teams to get employees engaged through training content, training incentives, promotional events, and other methods to generate excitement with front-line employees. W. Capra believes front-line staff members must have the knowledge, confidence, and motivation to be program advocates, and we look forward to working with you to bring your vision to life.

Latest Insights

  • When to Prepare for EV
    Though there remains ongoing debate around how to best deploy the EV infrastructure, and although internal combustion vehicles will surely remain in market for a long time to come, the tipping point for national EV adoption remains an inevitability.
  • What is a Payment Account Reference (PAR) and why does it matter to merchants?
    PAR is an alphanumeric reference point that enables a business to track a consumer and their payment account across the various payment methods they use. For example, a consumer may have 3 credit cards in their wallet, each of which would generate a different token if used in a tokenized environment. PAR links these cards to a single payment account and broadens the idea of tracking a consumer’s activity across payment methods beyond the scope of a single merchant.
  • PCI DSS 4.0 looms large  
    Merchants need to immediately start understanding what additional budget they are planning to allocate to tackle the increased time and costs necessary to maintain PCI compliance. Even working to find and procure the services of an approved scanning vendor will take time and internal resources.

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