STRATEGY SERVICES
Market Execution
A great idea is only great for a business if it can be delivered by those responsible for its execution. W. Capra maximizes the potential of ideas because we take the time to understand your strategy before developing a solution to meet your challenges and objectives. W. Capra’s team members have extensive experience implementing large-scale consumer facing programs for direct-to-consumer, franchisee and distributor-based business models.
Our teams of experts starts by facilitating workshops to develop tactics and timelines. We then work with organizations’ internal teams to get employees engaged through training content, training incentives, promotional events, and other methods to generate excitement with front-line employees. W. Capra believes front-line staff members must have the knowledge, confidence, and motivation to be program advocates, and we look forward to working with you to bring your vision to life.
Latest Insights
- How should my business confidently deploy new retail technology solutions?Implementing new technology or software solutions can be a complex and risky process. To mitigate potential pitfalls and ensure successful deployments, merchants should consider enlisting the help of a trusted third-party testing partner. The key benefits of third-party testing with an industry stalwart like W. Capra should be an integral part of any retailer’s technology deployment strategy.
- What Does the New Interchange Legislation Mean For You?A growing number of states have recently introduced legislation to prohibit charging interchange fees on the sales and excise tax portion of retail transactions. Thus far, there are active bills in the states of Georgia, Florida, Idaho, North Dakota, and Texas, however that number is expected to grow in the near-term future.
- Get The Most Out of TokenizationBy replacing sensitive data with tokens, merchants not only reduce the risk of a data breach, they also ensure that even if a hacker (aka “bad guy”) were to access their system, the hacker would only be able to access the tokens, which are useless without corresponding sensitive personal information (SPI).