To maximize the efficacy of your data, you need to set an action plan that the data should inform from the moment of collection. To do this to the fullest, it’s essential to stay ahead of market trends and data science techniques. Where merchant organizations have identified a problem to solve, and they maintain data…
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Demystifying Token Conversion
There’s an inherent stickiness to any token provider, but as companies evaluate their payment architecture and look at pricing, performance, service level agreements (SLAs), and other factors, chances are that swapping out a provider or adding a new service will require a token conversion.
Why should merchants consider implementing a Buy Now, Pay Later (BNPL) solution?
BNPL can be viewed as an extension of the consumer credit card programs that emerged in the late 1980s, but with a unique upside for merchants. In contrast to credit cards, BNPL companies help expand the available consumer base, but they adopt the risk themselves by funding the purchase to the merchant immediately and allowing…
For Petroleum Marketers frustrated with their Mobile Payment Processing Application, where should they turn?
An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in the market are the definitive…
How does your organization leverage transaction data?
Data-driven decision making has become pivotal in the corporate world. As consumers leverage a wide array of options to complete transactions, maintaining an awareness of those consumers, their spending habits, and their experience across business systems is critical to remaining competitive in the marketplace. Data is critical to those activities, and for merchants, leveraging transaction…
Outdoor EMV helped defray fraud, but what about improving security and protecting cardholder data for petroleum marketers?
For petroleum marketers, now on the other side of Outdoor EMV implementation, payments at the pump seem more secure and less prone to fraud. This view is only somewhat true, however: Committing fraud by way of stolen card is now more difficult, but sensitive payment data is both more vulnerable and more under attack than…
Growth Marketing Best Practices for Your Hotel
The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…
Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?
The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole criteria, with thoughts about customers,…
Frictionless Stores are Fast Becoming a Necessity
When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.
What’s happened with chargebacks since the Outdoor EMV Liability Shift?
For petroleum marketers, the April 17, 2021, Outdoor EMV liability shift has come and gone, but how has the shift impacted chargebacks at sites? Petroleum marketers have reported an influx of incorrect chargebacks flowing through, citing three primary aberrations: mobile transactions showing chargeback reasons related to EMV transactions, reason codes related to goods and services…
How does your organization implement and operate its Security Environment?
Security breaches, threats and attacks remain in the news on nearly a daily basis- most recently, the ransomware attack on the Colonial Pipeline company made headlines due to its massive impact on the fuel supply chain. Nick Stavropoulos, Director of Security at W. Capra stressed, “Implementing and operating your security program the right way will…
Choosing Your Custom Development Vendor
Given the complexity of today’s organizational architectures, the need for custom development work has become increasingly prevalent. However, for organizations seeking to embark on custom development initiatives, the race to implement can oftentimes cloud decision-makers from asking key questions to ensure they are selecting the right development shop for the job.