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Month: March 2023

First-Party Data Monetization in Convenience and Energy

Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.

March 22, 2023 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ convenience and energy, data, data monetization, data strategy, Digital, first party data
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What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?

Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable…

March 14, 2023 by wcapra No comment(s) DIGITAL+, LOYALTY+, PETRO+, RETAILSYSTEMS+ data, data monetization, retail media network
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Should my business leverage Managed Service Providers?

Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.

March 9, 2023 by wcapra No comment(s) PAYMENTS+, PETRO+, RETAILSYSTEMS+ managed service providers, msps, operations
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
[email protected]
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