In recent years, the industry has witnessed a hybrid approach to the two vendor managements models detailed here. In this hybrid model, a payment orchestration layer or a gateway provides pre-existing, best-in-class integrations for a merchant to leverage.
The Sephora decision signals that California is serious about enforcing data privacy legislation. The Sephora ruling was, more broadly, a warning shot for companies. It was the first action taken by an Attorney General to levy a fine against any company for failure to comply with CCP
As technology is pervasive at retail locations supporting more offers and consumer engagement options, the resiliency of this technology must be monitored and assured. Making sure that products are available, priced correctly, and that consumers can transact with prescribed offers, earn loyalty and use desired payment is critical to the business.