If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program...
Forecasting the Future of Digital Wallets
The question of digital wallet acceptance is a tired one – but for many merchants a decision they might want to reconsider. Stored credentials, defined as a system or service that stores multiple payment methods for use across multiple websites, is not a new concept. In fact, many would say...
Biometric Authentication: Evolving from Knowing Your Password to Being Your Password
For over 50 years, passwords have served as access controls for technology. Paradoxically, as the technology that we use in our everyday lives has rapidly evolved to meet our every need, passwords and security have largely remained unchanged since their inception. Today, the average American has more than 130 online...
Is Your App Best for the Job?
Customers install your app hoping to complete a task to achieve a desired outcome. Harvard professor Clayton M. Christensen describes this as a Job to be Done in his book, Competing Against Luck: The Story of Innovation and Customer Choice.1 He defines the Job to be Done as the “progress...
