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Category: DIGITAL+

Buy Now, Pay Later is here to stay. But should your business be ready?

Many consumers and merchants have embraced Buy Now, Pay Later (BNPL) solutions. For merchants, the opportunity to boost their basket sizes, increase total transaction volume, and access a broader demographic base has been a boon. Consumers view it as a way of purchasing big ticket items while avoiding the burden of high-interest credit card debt.…

December 16, 2021 by wcapra No comment(s) DIGITAL+, PAYMENTS+, RETAILSYSTEMS+ BNPL, buy now pay later, Payment Technology, Payments, payments industry, retail payments
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Using Data Sciences to Understand Your Business

To maximize the efficacy of your data, you need to set an action plan that the data should inform from the moment of collection. To do this to the fullest, it’s essential to stay ahead of market trends and data science techniques. Where merchant organizations have identified a problem to solve, and they maintain data…

November 17, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, SECURITY+ consumer behavior, data, data science, machine learning
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Why should merchants consider implementing a Buy Now, Pay Later (BNPL) solution?

BNPL can be viewed as an extension of the consumer credit card programs that emerged in the late 1980s, but with a unique upside for merchants. In contrast to credit cards, BNPL companies help expand the available consumer base, but they adopt the risk themselves by funding the purchase to the merchant immediately and allowing…

October 21, 2021 by wcapra No comment(s) DIGITAL+, PAYMENTS+, RETAILSYSTEMS+ BNPL, payment solutions, Payment Technology, Payments, Retail Technology
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For Petroleum Marketers frustrated with their Mobile Payment Processing Application, where should they turn?

An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in the market are the definitive…

September 29, 2021 by wcapra No comment(s) DIGITAL+, PAYMENTS+, PETRO+ mobile payments, MPPA, payment processing application, Petroleum
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How does your organization leverage transaction data?

Data-driven decision making has become pivotal in the corporate world. As consumers leverage a wide array of options to complete transactions, maintaining an awareness of those consumers, their spending habits, and their experience across business systems is critical to remaining competitive in the marketplace. Data is critical to those activities, and for merchants, leveraging transaction…

September 17, 2021 by wcapra No comment(s) DIGITAL+, PAYMENTS+, RETAILSYSTEMS+ consumer behavior, cost of acceptance, payment solutions, Payments, transaction data
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Growth Marketing Best Practices for Your Hotel

The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…

August 19, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+ Consumer Engagement, customer experience, digital strategy, growth marketing, hospitality industry, hotel marketing, Loyalty
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Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?

The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole criteria, with thoughts about customers,…

July 21, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+ customer experience, online ordering, QSRs, remote ordering, restaurant ordering solutions, restaurant technology
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Frictionless Stores are Fast Becoming a Necessity

When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.

June 30, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+ cashless, customer experience, Digital commerce, frictionless stores, Loyalty
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Choosing Your Custom Development Vendor

Given the complexity of today’s organizational architectures, the need for custom development work has become increasingly prevalent. However, for organizations seeking to embark on custom development initiatives, the race to implement can oftentimes cloud decision-makers from asking key questions to ensure they are selecting the right development shop for the job.

May 26, 2021 by wcapra No comment(s) DIGITAL+, RETAILSYSTEMS+ api, custom dev, custom development, pci, public cloud, serverless
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How do you know if your business is ready for a solution provider?

Before wading into the daunting task of selecting solution providers, clearly and intentionally setting your strategy will help define your technology roadmap.

March 30, 2021 by wcapra No comment(s) DIGITAL+, RETAILSYSTEMS+ RFI, RFP, technology roadmap
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Loyalty For Fuel Retailers Has Never Required More Decisions

For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…

March 23, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, PETRO+, Uncategorized convenience and fuel, Convenience Store, fuel and convenience, Loyalty, Loyalty Program, loyalty programs, Mobile Commerce, mobile payments
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DCX: Growth Marketing and the Digital Transformation

Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.

March 14, 2021 by wcapra No comment(s) DIGITAL+, PETRO+, Uncategorized acquisition, consumer experience, dcx, Digital commerce, Digital marketing, digital payments, digital retail, digital transformation, growth marketing, retail fuel
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