Data-driven decision making has become pivotal in the corporate world. As consumers leverage a wide array of options to complete transactions, maintaining an awareness of those consumers, their spending habits, and their experience across business systems is critical to remaining competitive in the marketplace. Data is critical to those activities,...
Growth Marketing Best Practices for Your Hotel
The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and...
Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?
The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole...
Frictionless Stores are Fast Becoming a Necessity
When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s...
Choosing Your Custom Development Vendor
Given the complexity of today’s organizational architectures, the need for custom development work has become increasingly prevalent. However, for organizations seeking to embark on custom development initiatives, the race to implement can oftentimes cloud decision-makers from asking key questions to ensure they are selecting the right development shop for the...
How do you know if your business is ready for a solution provider?
Before wading into the daunting task of selecting solution providers, clearly and intentionally setting your strategy will help define your technology roadmap.
Loyalty For Fuel Retailers Has Never Required More Decisions
For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal...
DCX: Growth Marketing and the Digital Transformation
Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
Is a Tailored Managed Fraud Service Right for Your Business?
Recently, Danny Omiliak, Senior Consultant with W. Capra Consulting Group, was enjoying some time away from his Chicago home, visiting Arizona. At the same time, however, Danny’s credit card was making purchases around Chicagoland. Imagine for a moment, that you were a merchant among the handful where Danny’s stolen card...
Preventing Payments Fraud with Dynamic Verification
In the payments industry one of the major ongoing concerns for both issuers and merchants has been fighting fraudulent transactions. Historically the most known types of fraud for Card-Present transactions (Contact and Contactless) are Counterfeit (cloning a card’s magnetic stripe information onto another) and Lost-stolen (using a valid card without...
Managing Work-Life Balance Under COVID-19
Not too long ago, many of us idealized opportunities to work from home. What was not to love about working from the coziness of home? Your kids were at school, you could focus on productivity and you did not have to bother looking at your watch to be sure you...
Is Subscription Loyalty a Fit for Your Consumer Base?
In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.
