The following summary and its attached report are the eighteenth in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…
Category: LOYALTY+
August 7 COVID Update: More States Appear to Peak
The following summary and its attached report are the fifteenth in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…
July 31 COVID Update: States Appear to Peak Again
The following summary and its attached report are the fifteenth in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…
How to Retain Newly Acquired Digital Consumers
This article originally appeared in CStore Decisions. CStore Decisions’ online content can be found here. The COVID-19 pandemic has made customers hyperaware of physical touch points while shopping, so it comes as no surprise that retailers across verticals have seen substantially more customers opting to use their digital commerce experience (DCXs). For many c-stores offering…
July 23 COVID Update: State Reopening Paused or Reversed Across the US
The following summary and its attached report are the fifteenth in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…
July 16 COVID Update: Continued Increase in Case and Death Rates
The following summary and its attached report are the fourteenth in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…
July 9 COVID Update: Death Rate Begins to Increase After Weeks of Case Rate Increases
The following summary and its attached report are the thirteenth in the ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: April 14, April 23, April 30, May 6, May 13,…
Beware the ROI Focused Merchant in the Era of COVID-19
History tends look unfavorably upon those who take advantage of others when the world is at its most vulnerable. We’ve already seen this play out numerous times in the last couple months as the COVID-19 pandemic has gripped the world; a Tennessee man who tried to take advantage of market conditions by hoarding nearly 18,000…
Nonstop, Look & Listen
This article originally appeared in the CStore Decisions. CStore Decisions’ online content can be found here. “Epic Convenience” was the title for my planned remarks for the New England Convenience Store and Energy Marketers Association (NECSEMA) annual expo, which I didn’t get to share because of the COVID-19 pandemic. But I was prepared to share…
The Paradox of Data Collection
The latest trends in the consumer engagement sphere are tracking toward a commercial environment in which brands maintain unique relationships with individual consumers. The loyalty wires of late have been buzzing with words like personalization, one-to-one and clienteling, all of which point to the notion of a brand providing valued consumers with a custom-tailored experience.…
W. Capra Adopts NIST Privacy Framework Approach to Data Privacy
The National Institute of Standards and Technology (NIST) has released version 1.0 of the NIST Privacy Framework: A Tool for Improving Privacy through Enterprise Risk Management on January 16, 2020. This framework was developed starting in September 2018 using a “robust, transparent, consensus-based collaboration with private and public sector stakeholders.” W. Capra was among those…
Strategic Foresight Series: App-Free Mobile Commerce
W. Capra’s new Strategic Foresight Series focuses on how merchants can transform the digital commerce experiences they deliver to customers through emerging technologies. In each series segment, W. Capra experts dive into an emerging area, outlining the signals of change in the market, potential strategic responses to those signals, and the value that these new…