This is part 2 of a 3 part series. You can find part 1 here. With the release of Apple’s iOS9 this fall, Apple’s Passbook app transforms into the Wallet. At the Worldwide Developers Conference, held in San Francisco in June, Apple announced three key updates to the Wallet experience: Support for Loyalty and Private Label…
Category: DIGITAL+
The Advancement of Apple Pay: Support for Loyalty and Private Label Cards
This is part 1 of a 3 part series. Part 2 can be found here and part 3 can be found here. With the release of Apple’s iOS9 this fall, Apple’s Passbook app transforms into the Wallet. At the Worldwide Developers Conference, held in San Francisco in June, Apple announced three key updates to the Wallet…
Mobile Platform: Acceptance vs. Engagement
As the adoption of mobile commerce technology increases, merchants must inevitably consider the means through which they will integrate mobile into their current consumer experience. Some merchants will opt to enable mobile payment through consumer programs such as Android Pay or Apple Pay; in mobile terms, we call this Acceptance. Other merchants may opt to…