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Category: DIGITAL+

Mobile Platform: Acceptance vs. Engagement

 As the adoption of mobile commerce technology increases, merchants must inevitably consider the means through which they will integrate mobile into their current consumer experience. Some merchants will opt to enable mobile payment through consumer programs such as Android Pay or Apple Pay; in mobile terms, we call this Acceptance. Other merchants may opt to…

10/08/2015 by wcapra No comment(s) DIGITAL+ Mobile Commerce, NACS
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
info@wcapra.com
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