Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps...
Surviving the Next Retail Tech Revolution
How to Avoid Being a Casualty of the Digital Revolution Many retailers looking to differentiate their brand will tackle the risk of becoming early adopters of new in-store technology. Other retailers will play the more cautious angle of waiting to implement new in-store technology until the difficulties associated with launch...
What is Omnichannel Anyway?
Time to Reflect At first glance, Omnichannel appears to require a lot of costly, labor-intensive infrastructure work spanning your payment systems, retail network, loyalty program, etc. However, the hardest part is building something that customers will use and be attracted to. In order to make omnichannel less ominous, let's take...