For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…
Tag: fuel and convenience
Stuzo and W. Capra Partner to Offer Enhanced and Streamlined Implementations
In an effort to increases speed, efficiency, and value creation for fuel and convenience retailers, W. Capra has partnered with Stuzo to offer enhanced streamlined implementation capabilities. The original press release can be found here. PHILADELPHIA, Sept. 9, 2020 /PRNewswire/ — Stuzo, a leading provider of intelligent 1:1 loyalty, contactless commerce, and modern digital storefront technology and W.…
Targeting the Most Important Technology Investments
The following has been re-posted from Convenience Store News. The original article can be found here. Targeting the Most Important Technology Investments By Angela Hanson – 12/13/2018 NEWARK, N.J. — Technology touches nearly every aspect of convenience retailing today, from loyalty programs to promotions to the point of sale and beyond. As a result, convenience store…
Engaging Consumers to Develop Fuel Brand Loyalty
Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…