Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
Tag: Digital
Forecasting the Future of Digital Wallets
The question of digital wallet acceptance is a tired one – but for many merchants a decision they might want to reconsider. Stored credentials, defined as a system or service that stores multiple payment methods for use across multiple websites, is not a new concept. In fact, many would say it’s not even a hot…
DoT: The Digital of Things
Alright, I know you may be already thinking “is this guy trying to start a new buzzword or something?” The quick answer is no— but if you think about it, the term “IoT,” or internet of things, was created to frame all applications devices, and potential internet uses, along with their associated implications. So what…
Principles for IT Transformation
It’s no secret today’s IT landscape has become significantly more complex as organizations strive to satisfy business demands. The race to provide data for informed decision-making (big data), build applications to provide anywhere access to services (mobile), and deliver solutions to support revenue growth has created unique challenges for every organization. This challenge combined with…
Mobile Payments: Avoiding the Rapid Path to Irrelevancy
From its experience and continued education in mobile, W. Capra has identified some key foundational learnings that should be used to to think about how to increase adoption and ongoing usage of your mobile app. Consumers, in particular those who are willing to download and try a mobile app, are a fickle bunch. Recent usage…
Social Commerce: The New Customer Service
When we discuss the future of digital commerce, we can reasonably predict where we expect it to go. We know that tap-and-pay, the Internet of Things and the universal mobile wallet will continue to be formidable topics. At this point, we don’t know what shape digital commerce will take— which technologies, connections and functionalities will…
Innovative Shopping Mall: A Selling & Buying Experience
The following article is reposted from CStore Decisions and features commentary by Ed Collupy, executive consultant, W. Capra Consulting Group. The Journey to REC There was a long line when I ordered my coffee at the airport, but it moved pretty well. I placed my order, paid cash and proceeded to the pickup area. The baristas prepared…