When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.
Tag: Digital commerce
DCX: Growth Marketing and the Digital Transformation
Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
Strategic Foresight Series: App-Free Mobile Commerce
W. Capra’s new Strategic Foresight Series focuses on how merchants can transform the digital commerce experiences they deliver to customers through emerging technologies. In each series segment, W. Capra experts dive into an emerging area, outlining the signals of change in the market, potential strategic responses to those signals, and the value that these new…
How C-stores Can Ward Off the Infiltration of Amazon
The following has been re-posted from Convenience Store News. The original article can be found here. By Tammy Mastroberte, Convenience Store News – 03/21/2019 An Amazon Go store NATIONAL REPORT — Debuting its cashierless store concept in December 2016, Amazon entered the convenience space with Amazon Go. Now, with 10 locations open in Seattle, Chicago…
Have You Identified Your Holiday Mobile Strategy?
The sheer amount of pumpkin spice flavored offerings in the recent marketplace tells us that the holiday season is right around the corner (or it could just be an impatient marketplace offering pumpkin spice as early as July?). Last holiday season, consumers flocked in droves to their smartphones to complete their Black Friday shopping, to…
Surviving the Next Retail Tech Revolution
How to Avoid Being a Casualty of the Digital Revolution Many retailers looking to differentiate their brand will tackle the risk of becoming early adopters of new in-store technology. Other retailers will play the more cautious angle of waiting to implement new in-store technology until the difficulties associated with launch are ironed out. Regardless of…