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Tag: Digital commerce

What does the new Taco Bell Defy concept mean for Convenience?

This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required.  As a company, you don’t get…

June 13, 2022 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+, Uncategorized Consumer Engagement, consumer experience, convenience, Digital commerce, QSRs
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Now May Be the Time for a Resale Platform

Beyond the financial benefits, there are plenty of benefits associated with the RaaS model. From a branding perspective, when the merchant stamps the resale, it signals to the world that the product holds up through time and use. There’s also an ecological and reputational advantage to RaaS in that resale is both sustainable and eco-friendly.

May 26, 2022 by wcapra No comment(s) DIGITAL+, LOYALTY+, RETAILSYSTEMS+ Digital commerce, RaaS, Retail as a Service, retail systems, Retail Technology
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Frictionless Stores are Fast Becoming a Necessity

When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.

June 30, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+ cashless, customer experience, Digital commerce, frictionless stores, Loyalty
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DCX: Growth Marketing and the Digital Transformation

Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.

March 14, 2021 by wcapra No comment(s) DIGITAL+, PETRO+, Uncategorized acquisition, consumer experience, dcx, Digital commerce, Digital marketing, digital payments, digital retail, digital transformation, growth marketing, retail fuel
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Strategic Foresight Series: App-Free Mobile Commerce

W. Capra’s new Strategic Foresight Series focuses on how merchants can transform the digital commerce experiences they deliver to customers through emerging technologies.  In each series segment, W. Capra experts dive into an emerging area, outlining the signals of change in the market, potential strategic responses to those signals, and the value that these new…

January 31, 2020 by wcapra No comment(s) Strategic Foresight Series app free commerce, dcx, Digital commerce, mcommerce
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How C-stores Can Ward Off the Infiltration of Amazon

The following has been re-posted from Convenience Store News. The original article can be found here. By Tammy Mastroberte, Convenience Store News – 03/21/2019 An Amazon Go store NATIONAL REPORT — Debuting its cashierless store concept in December 2016, Amazon entered the convenience space with Amazon Go. Now, with 10 locations open in Seattle, Chicago…

March 25, 2019 by wcapra No comment(s) DIGITAL+, PETRO+ amazon, Amazon Go, C-Store, C-Store Technology, cashless, Digital commerce
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Have You Identified Your Holiday Mobile Strategy?

The sheer amount of pumpkin spice flavored offerings in the recent marketplace tells us that the holiday season is right around the corner (or it could just be an impatient marketplace offering pumpkin spice as early as July?). Last holiday season, consumers flocked in droves to their smartphones to complete their Black Friday shopping, to…

October 4, 2017 by wcapra No comment(s) DIGITAL+ black friday, Consumer Engagement, CRM campaign, Digital commerce, holiday shopping, mobile app, mobile application, mobile engagement
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Surviving the Next Retail Tech Revolution

How to Avoid Being a Casualty of the Digital Revolution Many retailers looking to differentiate their brand will tackle the risk of becoming early adopters of new in-store technology. Other retailers will play the more cautious angle of waiting to implement new in-store technology until the difficulties associated with launch are ironed out. Regardless of…

June 19, 2017 by wcapra No comment(s) DIGITAL+, RETAILSYSTEMS+ capraplus, competitive landscape, Digital commerce, eCommerce, in-store technology, omnichannel, Retail Revolution, Retail Tech, Retail Tech Revolution
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