Strategic Foresight Series: App-Free Mobile Commerce

W. Capra’s new Strategic Foresight Series focuses on how merchants can transform the digital commerce experiences they deliver to customers through emerging technologies.  In each series segment, W. Capra experts dive into an emerging area, outlining the signals of change in the market, potential strategic responses to those signals, and the value that these new experiences can bring to consumers and merchants.

In the inaugural segment, Kevin Struthers – W. Capra’s Digital Commerce Lead – dives into App-Free Mobile Commerce and lays out how merchants can leverage NFC tags, mobile wallet passes, and progressive web apps to provide unengaged customers with rewarding and enticing experiences, driving long-term brand loyalty.

You can download our App-Free Mobile Commerce report by clicking the link below:

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