Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
Tag: consumer experience
Does Your App Accept the New Consumer Currency – Data?
Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…
The Cashless Trend
Several organizations are making changes to go cashless or at least pilot the concept, including Massachusetts’ MBTA, American and United terminals in select airports (Miami being the latest) and Shake Shack’s recently opened cashless location in New York, to name a few. Living in the Seattle area, I have access to two very publicized cashless…
Creating the Frictionless Journey Your Customers Want and Demand
The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. Create a powerful customer experience solution where the customer can easily identify and manage their relationship with your brand. By Ed Collupy These were insights & remarks I prepared for a session on Customer Engagement that I cohosted…