As technology is pervasive at retail locations supporting more offers and consumer engagement options, the resiliency of this technology must be monitored and assured. Making sure that products are available, priced correctly, and that consumers can transact with prescribed offers, earn loyalty and use desired payment is critical to the business.
Tag: consumer experience
What is a Payment Account Reference (PAR) and why does it matter to merchants?
PAR is an alphanumeric reference point that enables a business to track a consumer and their payment account across the various payment methods they use. For example, a consumer may have 3 credit cards in their wallet, each of which would generate a different token if used in a tokenized environment. PAR links these cards…
What does the new Taco Bell Defy concept mean for Convenience?
This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required. As a company, you don’t get…
How Your Competitors Inform Your Program Strategy
While too strong of a focus on the competition will not lead you closer to a winning program strategy, collecting competitive insights with purpose as part of your broader program strategy can enable new insights to help you serve your consumer base. These insights can solidify your understanding of table stakes, barriers to entry, and…
Is a Payment Orchestration Layer right for your business?
If your business is looking to reduce friction for consumers at checkout, increase payment acceptance, optimize transaction routing, and innovate your payment architecture quickly as you add geographies, currencies, and additions to your payment flow, then a Payment Orchestration Layer is an obvious and necessary addition.
How and when to forge boldly ahead with an autonomous checkout solution?
Consumer expectations around reduced friction at checkout, not waiting in long lines and burgeoning labor shortages have made self-checkout solutions more imperative than ever before.
DCX: Growth Marketing and the Digital Transformation
Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
Does Your App Accept the New Consumer Currency – Data?
Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…
The Cashless Trend
Several organizations are making changes to go cashless or at least pilot the concept, including Massachusetts’ MBTA, American and United terminals in select airports (Miami being the latest) and Shake Shack’s recently opened cashless location in New York, to name a few. Living in the Seattle area, I have access to two very publicized cashless…
Creating the Frictionless Journey Your Customers Want and Demand
The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. Create a powerful customer experience solution where the customer can easily identify and manage their relationship with your brand. By Ed Collupy These were insights & remarks I prepared for a session on Customer Engagement that I cohosted…