If your business is looking to reduce friction for consumers at checkout, increase payment acceptance, optimize transaction routing, and innovate your payment architecture quickly as you add geographies, currencies, and additions to your payment flow, then a Payment Orchestration Layer is an obvious and necessary addition.
Pat Behrens, Senior Consultant at W. Capra Consulting Group, shared, “If you are a merchant who offers various channels of commerce and a growing stack of payment service providers, a payment orchestration layer will grant you the control and flexibility you need to route payments dynamically to minimize your cost and ensure acceptance, even if a transaction was declined through the initial provider attempted. Payment orchestration platforms can also unify your payment reporting, increase your overall payment security, and help to manage PCI compliance.”
When to pick up the baton and implement payment orchestration?
If you look at your payment architecture landscape and can identify pain points in acceptance, or if integrating new payment methods and providers makes your workflow more complex, a payment orchestration layer is your next move. Brian Abair, a Senior Consultant at W. Capra, applied a fitting metaphor, “A Payment Orchestration Layer will seamlessly manage your customer’s payment and loyalty experience, creating a ‘symphony’ from a cacophony of processes. Just as John Williams didn’t focus his attention on one section of the orchestra when composing and conducting his famous movie soundtracks, an organization that is not leveraging all the ‘instruments’ within a transaction flow to optimize and create a seamless payment process across channels isn’t playing to its full potential.”
Similar to the complexity of managing a payment and loyalty workflow that involves multiple gateways, payment service or loyalty providers, currencies, geographies and transaction flows, when looking to add a Payment Orchestration Layer, W. Capra can lead the charge with your team and vendor set to ensure that all scenarios, both common and uncommon, are considered for design, implementation, and ongoing operation, optimized to fit your business model and go-forward strategy.
Pat Behrens and Brian Abair are dedicated to leading W. Capra clients with tackling all things related to payment architecture and payments. For further discussion, contact Pat Behrens at [email protected] or Brian Abair at [email protected].