By replacing sensitive data with tokens, merchants not only reduce the risk of a data breach, they also ensure that even if a hacker (aka “bad guy”) were to access their system, the hacker would only be able to access the tokens, which are useless without corresponding sensitive personal information...
I have selected an MSP, now what?
Even with clearly articulated service level agreements (SLA) or metrics that you wish to analyze with an MSP, someone within your organization must own that relationship to ensure: one, the knowledge of what those expectations are, and two, that there are feedback loops when expectations are not being met.
First-Party Data Monetization in Convenience and Energy
Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?
Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already...
Should my business leverage Managed Service Providers?
Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.
Top Trends Every Retailer Should Be Aware of for 2023
2023 marks the fourth year of a decade that began with a once-in-a-lifetime pandemic that transformed the retail industry. As supply chain issues and other economic challenges caused by the pandemic continue to fester, retailers are finding a new normal with hybrid shopping. This means retailers have even more opportunities...
How to Approach Implementing Autonomous Checkout
Though autonomous checkout has demonstrated clear benefits to those who implement it well, the implementation doesn’t come without its challenges. One of the biggest pitfalls we see in self-checkout implementations is the propensity to treat this new technology as we would treat any other POS terminal.
Are you using vendors in your tech stack for the core function they bring to your organization?
In recent years, the industry has witnessed a hybrid approach to the two vendor managements models detailed here. In this hybrid model, a payment orchestration layer or a gateway provides pre-existing, best-in-class integrations for a merchant to leverage.
Why does the Sephora data privacy fine matter for large merchants, and what is the Global Privacy Control (GPC)?
The Sephora decision signals that California is serious about enforcing data privacy legislation. The Sephora ruling was, more broadly, a warning shot for companies. It was the first action taken by an Attorney General to levy a fine against any company for failure to comply with CCP
Operational Integrity more vital than ever
As technology is pervasive at retail locations supporting more offers and consumer engagement options, the resiliency of this technology must be monitored and assured. Making sure that products are available, priced correctly, and that consumers can transact with prescribed offers, earn loyalty and use desired payment is critical to the...
Can your business fully automate UAT and Certification?
titive tasks in place of manual human re-entry. Given the current state of automated testing, however, W. Capra urges any merchant exploring automated capabilities to ensure that human resources continue to remain a part of testing— not just to oversee testing robotics, but to play an active role in the...
When to Prepare for EV
Though there remains ongoing debate around how to best deploy the EV infrastructure, and although internal combustion vehicles will surely remain in market for a long time to come, the tipping point for national EV adoption remains an inevitability.