Technology Strategy Shifts More and more businesses are seeing success in leveraging technology for consumer engagement. Consumers have shown that they are very willing to adopt to the line-busting, order customization, and frictionless payment experience that a well-designed app or kiosk can offer. At the same time, businesses enjoy the...
Surviving the Next Retail Tech Revolution
How to Avoid Being a Casualty of the Digital Revolution Many retailers looking to differentiate their brand will tackle the risk of becoming early adopters of new in-store technology. Other retailers will play the more cautious angle of waiting to implement new in-store technology until the difficulties associated with launch...
What is Omnichannel Anyway?
Time to Reflect At first glance, Omnichannel appears to require a lot of costly, labor-intensive infrastructure work spanning your payment systems, retail network, loyalty program, etc. However, the hardest part is building something that customers will use and be attracted to. In order to make omnichannel less ominous, let's take...
Approaching Consumer-Facing Programs
“Do my consumers really want this? Will they use it?” This is one of the most fundamental questions any merchant must ask when venturing into a new consumer engagement or payment program. It is also a huge lesson to be learned from both the successes and failures from some of...
The Pitfalls to a Siloed Mobile Approach
An All Too Frequent Scenario You have a popular loyalty program in place. The overall adoption and use isn’t as high as you might like, but those who participate are extremely loyal. Your company is also rolling out a new mobile app for your customers in the coming months, but with...
DoT: The Digital of Things
Alright, I know you may be already thinking “is this guy trying to start a new buzzword or something?” The quick answer is no— but if you think about it, the term “IoT,” or internet of things, was created to frame all applications devices, and potential internet uses, along with...
Principles for IT Transformation
It’s no secret today’s IT landscape has become significantly more complex as organizations strive to satisfy business demands. The race to provide data for informed decision-making (big data), build applications to provide anywhere access to services (mobile), and deliver solutions to support revenue growth has created unique challenges for every...
Community Involvement: Blog Postings
The following article is reposted from C-Store Decisions and features commentary by Ed Collupy, executive consultant, W. Capra Consulting Group. We’re all part of many different communities – where we live, who we socialize with, membership in professional organizations, groups we learn from and our workplace. In each community you have...
Mobile Payments: Avoiding the Rapid Path to Irrelevancy
From its experience and continued education in mobile, W. Capra has identified some key foundational learnings that should be used to to think about how to increase adoption and ongoing usage of your mobile app. Consumers, in particular those who are willing to download and try a mobile app, are...
Social Commerce: The New Customer Service
When we discuss the future of digital commerce, we can reasonably predict where we expect it to go. We know that tap-and-pay, the Internet of Things and the universal mobile wallet will continue to be formidable topics. At this point, we don’t know what shape digital commerce will take— which...
Apple Pay: Not Yet Simple
We spend increasingly more time with our faces buried in our smart phones. We rely on our devices to socialize, stay current, or save us a minute or two in our crazy, stressful lives. So when Apple Pay launched in October 2014, promising a secure, simple payment solution to replace...
Hybrid Cloud Computing
The following paper, published by the Cloud Standards Customer Council, contains contributions from Karl Scott, Executive Consultant, W. Capra Consulting Group: Practical Guide to Hybrid Cloud Computing The CSCC's webinar on March 3rd will outline the key considerations that customers must take into account as they adopt hybrid cloud computing. The...
