It’s important to take a holistic step back and think about the goals of your payment architecture to determine whether network tokenization is a strategic fit for your organization
Is Subscription Loyalty a Fit for Your Consumer Base?
In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.
The Paradox of Data Collection
The latest trends in the consumer engagement sphere are tracking toward a commercial environment in which brands maintain unique relationships with individual consumers. The loyalty wires of late have been buzzing with words like personalization, one-to-one and clienteling, all of which point to the notion of a brand providing valued...
Visa and MasterCard Offer Rules Changes
The following article comes to us courtesy of Brian Kehn from HomeServeUSA, and describes rule changes that are current as of August 12, 2019. Visa and MasterCard have new rules related to merchants who provide introductory offers, up-sells and free trial offers that turn into an ongoing subscription. The program...
Data Privacy and the Consumer Relationship
The conversation around data privacy and trust is evolving. In allowing consumers the right to access and the right to delete personal information that a merchant maintains, the General Data Protection Regulation (GDPR) was the first sweeping law of its kind. The California Consumer Privacy Act (CCPA) followed not long...
Kroger and Microsoft Partner to Create Digital Grocery Store Concept
The following has been re-posted from Loyalty360. The original post can be found here. Retail giant Kroger has announced a new partnership with Microsoft, which aims to improve customer experience by employing the technology company’s popular cloud-based platform Microsoft Azure. Through the partnership, Kroger hopes to create a connected...
W. Capra Discusses Technology Adoption
The following has been re-posted from Loyalty360, and is taken from a recent interview between Loyalty360 and W. Capra regarding technology adoption. The original post can be found here. How does W. Capra view technological adaptation for brands? Is it a necessity in today’s market? History is littered with once...
India Drafts Policy to Reduce Influence of Large Tech Companies
The following has been re-posted from Loyalty360. The original article can be found here. The draft of a new e-commerce policy has emerged in India, one that calls for a “level playing field” between Indian businesses and global competitors. The policy, if enacted, would require tech companies like Amazon or...
Customer Retention: Q&A with Loyalty360
The following has been re-posted from Loyalty360. The original post can be found here. Customer retention in 2018, regardless of industry or brand, is completely different than it was even five years ago. Daniel Kahan, Consultant with W. Capra Consulting Group, sat down with Loyaty360 to discuss common mistakes...
Cashiering Enters the Mobile Age
The following has been re-posted from Convenience Store Decisions. The original article can be found here. Hand-held devices aren’t just convenient; they are the secured cash registers of the future. By Ed Collupy Looking back, I always wanted the opportunity to checkout a customer using a brass cash register,...
Leveraging Payments to Enhance Your Business Model
The subscription-based business model offer clear advantages, and many merchants may be overlooking opportunities for their business to grow in this space. Companies like Netflix and Hulu naturally lean toward a subscription revenue model, but less obvious products have found their way into the subscription space as well. The Subscription-Based...
