If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program...
Answer 7 Questions to Discover a Winning App Strategy
The Android and Apple app stores now present more than 5 million apps1 to consumers and are dominated by two behemoth brands, Facebook and Google, which publish 8 of the top 10 apps.2 Developing a winning app strategy in this hyper-competitive app marketplace is a challenge for any size retailer....
