In my previous article, we took a look at the rise in adoption of voice-activated personal assistants by consumers. This follow-up will examine the effect that the rise in voice assistant adoption will have on the merchant landscape. Voice-activated assistants, such as Amazon’s Alexa and Apple’s Siri, are allowing consumers...
The Voice Assistant: A New Mobile Frontier for Merchants, Part I of II
Voice activated personal assistants like Amazon’s Alexa or Apple’s Siri have exploded onto the scene. It’s expected that by 2022, 50% of US households will have at least one smart speaker with personal voice assistant capability.[1] While the number of devices in use is huge, the functionality they currently offer...
