History tends look unfavorably upon those who take advantage of others when the world is at its most vulnerable. We’ve already seen this play out numerous times in the last couple months as the COVID-19 pandemic has gripped the world; a Tennessee man who tried to take advantage of market...
The Loyalty Sweet Spot
What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically buy anyway) rewarding their current behaviors and shopping frequency at the places where they shop...
Value in Loyalty Programs
Perceiving Value Any loyalty program introduced to market must of course add value to a merchant’s brand. To gain traction, however, it’s required that consumers perceive value in the program as well. Consumers typically choose where to shop based on quality, convenience, service and price. In a recent survey conducted...