What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically buy anyway) rewarding their current behaviors and shopping frequency at the places where they shop...
2017: Observations in Review & What’s to Come
The following was re-posted from Convenience Store Decisions. The original posting can be found here. As the year ends, it’s a time for reflection and to look into the future. By Ed Collupy It’s that time of the year when it’s always good to take time to look back, reflect,...
