How should petroleum marketers plan remaining a relevant energy provider to consumers as drivers migrate to electric vehicles?
The Federal government and myriad states continue to plow forward in setting new laws and providing consumer incentives to push the market towards a critical mass of electric vehicles. For petroleum marketers, the change in how vehicles will “fuel” is a cause for transformation as well. Do petroleum marketers want to maintain their relationships with their current fuel customers and provide charging stations for them to continue to come to their sites?
Outdoor EMV helped defray fraud, but what about improving security and protecting cardholder data for petroleum marketers?
For petroleum marketers, now on the other side of Outdoor EMV implementation, payments at the pump seem more secure and less prone to fraud. This view is only somewhat true, however: Committing fraud by way of stolen card is now more difficult, but sensitive payment data is both more vulnerable and more under attack than ever before. Outdoor EMV compliance has brought new devices like outdoor payment terminals on automated fuel dispensers onto IP-based networks, creating new opportunities for attackers to exploit systems that have yet to be hardened against black hat activity.
The Liability Shift for Outside Payment Fraud at Gas Stations is Looming
There are efficiencies that can be gained with any hardware or software upgrade, especially with a project as intensive as becoming Outdoor EMV compliant.
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