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Tag: retail fuel

Not All Fleets Are Created Equal

Whether an organization maintains an existing fleet offering or they’re evaluating fleet as a new opportunity, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio. In reality, the needs that over-the-road (OTR) fleet users require in…

January 13, 2022 by wcapra No comment(s) DIGITAL+, PAYMENTS+, PETRO+ fleet cards, fleet programs, Payments, Petroleum, retail fuel
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DCX: Growth Marketing and the Digital Transformation

Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.

March 14, 2021 by wcapra No comment(s) DIGITAL+, PETRO+, Uncategorized acquisition, consumer experience, dcx, Digital commerce, Digital marketing, digital payments, digital retail, digital transformation, growth marketing, retail fuel
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
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