What does it take to be a successful Merchant of Record?
Many enterprise merchants in recent years, in particular QSR chains and Convenience & Energy Retailing companies, have become the Merchant of Record (MoR) for their franchisees. In an earlier article, we explained what it means to be a Merchant of Record. Here, we’ll explain the profile of companies that might benefit from the MoR path and how to set yourself up for success.
What does the new Taco Bell Defy concept mean for Convenience?
This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required. As a company, you don’t get to define what convenience means. The broader market and consumers are defining that for you, and expectations are being redefined every day.
Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?
The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole criteria, with thoughts about customers, operational needs, and back-office impacts cast to the side. Merchants are now taking stock of the multiple gaps these fast-paced minimum viable solution implementations created.
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