This scenario has played out tens of thousands of times: your loyalty/mobile/fill-in-the-blank project, that your project team has been working on for months, is ready to go-live; eight months later, key members of that project team are still providing guidance as it relates to support, use, and everything else related...
The Pitfalls to a Siloed Mobile Approach
An All Too Frequent Scenario You have a popular loyalty program in place. The overall adoption and use isn’t as high as you might like, but those who participate are extremely loyal. Your company is also rolling out a new mobile app for your customers in the coming months, but with...
