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Tag: Petroleum

Not All Fleets Are Created Equal

Whether an organization maintains an existing fleet offering or they’re evaluating fleet as a new opportunity, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio. In reality, the needs that over-the-road (OTR) fleet users require in…

January 13, 2022 by wcapra No comment(s) DIGITAL+, PAYMENTS+, PETRO+ fleet cards, fleet programs, Payments, Petroleum, retail fuel
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For Petroleum Marketers frustrated with their Mobile Payment Processing Application, where should they turn?

An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in the market are the definitive…

September 29, 2021 by wcapra No comment(s) DIGITAL+, PAYMENTS+, PETRO+ mobile payments, MPPA, payment processing application, Petroleum
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Outdoor EMV helped defray fraud, but what about improving security and protecting cardholder data for petroleum marketers?

For petroleum marketers, now on the other side of Outdoor EMV implementation, payments at the pump seem more secure and less prone to fraud. This view is only somewhat true, however: Committing fraud by way of stolen card is now more difficult, but sensitive payment data is both more vulnerable and more under attack than…

August 27, 2021 by wcapra No comment(s) PAYMENTS+, PETRO+, RETAILSYSTEMS+, SECURITY+ data security, p2pe, payment security, Payments, Petroleum, retail petroleum
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How should petroleum marketers think about electric vehicles and their impact?

As the number of electric vehicles on the road begins to climb, gas station operators need to begin thinking about how they will keep consumers who have long filled up their gasoline engines on their lots. For petroleum marketers looking to be early movers, the lack of mass adoption of electric vehicles, combined with differing…

April 29, 2021 by wcapra No comment(s) RETAILSYSTEMS+ electric vehicles, EV, EV charging, Petroleum
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POS Systems Advance

The following has been re-posted from the April 2019 edition of Convenience Store Decisions.   Don’t blink. It’s only been two months since NRF’s Big Show, where I thought I had learned everything happening with point-of-sale (POS) systems that could possibly impact the convenience and petroleum industry. Well, as time moves on, I’ve learned even more…

April 17, 2019 by wcapra No comment(s) PETRO+, RETAILSYSTEMS+ C-Store, Convenience Store, Petroleum, point of sale, POS, Retail Technology
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The Challenges of Being a Marketing Professional

Being a marketer often feels like living in a Holiday Inn Express commercial.  An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar.  Are you new in the marketing department?” “No, I’m…

October 22, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ Convenience Store, Loyalty, Payments, Petroleum
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Loyalty Points to Ponder

The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related to loyalty programs either from…

October 9, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PETRO+, RETAILSYSTEMS+ brand loyalty, C-Store, Convenience Store, fuel, Loyalty, Petroleum
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Salty Snacks Charge Forward

The below article, which includes quotations from W. Capra Executive Consultant Ed Collupy, has been re-posted from Convenience Store Decisions. The original article can be found here. As more consumers are shifting to healthier and protein-filled salty snacks as meal replacements, c-stores are well positioned to reap the rewards. By Lisa White, Contributing Editor The…

September 18, 2018 by wcapra No comment(s) PETRO+ C-Store, convenience, Petro, Petroleum, private label, retail margin, snacks
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Technology as An Accelerator: Petroleum C-Stores

Focusing on Moving Juice The Petroleum Industry has a tremendous amount of fragmentation, from Brand representation, to supply chain economics, to terminal locations, dealer contracts, trucking and delivery, to promotions and retail operations. Within this fragmentation loop, technology, and the appreciation of technology, has been traditionally absent. Distributors, or Jobbers, want to do one thing:…

August 7, 2017 by wcapra No comment(s) LOYALTY+, PETRO+, RETAILSYSTEMS+ brand programs, C-Store Technology, fuel prices, moving juice, Petroleum
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Approaching Consumer-Facing Programs

“Do my consumers really want this? Will they use it?” This is one of the most fundamental questions any merchant must ask when venturing into a new consumer engagement or payment program. It is also a huge lesson to be learned from both the successes and failures from some of the recent entrants the retail…

April 26, 2017 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+ Consumer Engagement, Customer Acquisition, Customer Retention, MCX, Petro, Petroleum
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Forecourt Evolution

The following excerpt, re-posted from Convenience Store Decisions, is an excerpt from Lisa White’s article “Back Office & Forecourt Evolution,” which contains contributions from W. Capra’s Ed Collupy. FORECOURT BREAKTHROUGHS When it comes to new developments in forecourt marketing, much of the focus has been on incorporating technology, such as media and ordering capabilities, at…

November 18, 2016 by wcapra No comment(s) CAPRAplus CSD, EMV, forecourt, petro EMV, Petroleum
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Follow Your Own Technical Compass

The following article has been reposted from C-Store Decisions. No matter where you choose to operate your c-store chain, technological opportunities exist throughout the U.S. By Ed Collupy Compasses have been sailors’ companions for years helping them navigate unfamiliar waters. This election year we’ve certainly heard of the moral compass candidates follow. In business, I’ve…

October 13, 2016 by wcapra No comment(s) PETRO+, RETAILSYSTEMS+ payment systems, Petroleum, technology leader
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