Not All Fleets Are Created Equal
Whether an organization maintains an existing fleet offering or they’re evaluating fleet as a new opportunity, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio. In reality, the needs that over-the-road (OTR) fleet users require in a program will vary starkly from the use cases that light commercial vehicles will demand.
For Petroleum Marketers frustrated with their Mobile Payment Processing Application, where should they turn?
An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in the market are the definitive first steps.
Outdoor EMV helped defray fraud, but what about improving security and protecting cardholder data for petroleum marketers?
For petroleum marketers, now on the other side of Outdoor EMV implementation, payments at the pump seem more secure and less prone to fraud. This view is only somewhat true, however: Committing fraud by way of stolen card is now more difficult, but sensitive payment data is both more vulnerable and more under attack than ever before. Outdoor EMV compliance has brought new devices like outdoor payment terminals on automated fuel dispensers onto IP-based networks, creating new opportunities for attackers to exploit systems that have yet to be hardened against black hat activity.
How should petroleum marketers think about electric vehicles and their impact?
As the number of electric vehicles on the road begins to climb, gas station operators need to begin thinking about how they will keep consumers who have long filled up their gasoline engines on their lots. For petroleum marketers looking to be early movers, the lack of mass adoption of electric vehicles, combined with differing charging products available in the market, make it difficult to come up with a clear strategy.
Want to stay in touch? Subscribe to the Newsletter
