The sheer amount of pumpkin spice flavored offerings in the recent marketplace tells us that the holiday season is right around the corner (or it could just be an impatient marketplace offering pumpkin spice as early as July?). Last holiday season, consumers flocked in droves to their smartphones to complete their Black Friday shopping, to…
Tag: mobile engagement
The Pitfalls to a Siloed Mobile Approach
An All Too Frequent Scenario You have a popular loyalty program in place. The overall adoption and use isn’t as high as you might like, but those who participate are extremely loyal. Your company is also rolling out a new mobile app for your customers in the coming months, but with one “minor” issue. Your current…